A Curated Brand Partnership: Bang & Olufsen
Over the past three years, our collaboration with the Danish luxury audio brand Bang & Olufsen has focused on embedding the design house within the local cultural landscape. Rather than amplifying visibility, our role was to cultivate alignment between sound, space and the individuals shaping contemporary discourse. Our work evolved across three interconnected dimensions:
Press & KOL’s relations
Our media relations approach was built on long-term dialogue with editors across top tier media and event collaborations with publishing houses. Alongside editorial placement, we curated a network of Key Opinion Leaders defined not by scale, but consistent aesthetic language, ability to interpret a brief with nuance and alignment with the brand’s long-term positioning.
We managed each collaboration holisticallyrom strategic alignment and briefing to production oversight and final evaluation.
2. Photography
Our photographic work focused on the architectural and experiential dimension of the brand. We documented retail spaces and curated gatherings. We approach photography as observation — preserving architectural clarity and atmosphere. Our events were captured not as social reportage, but as a visual archive aligned with the brand’s design legacy.
3. Events production and collaborations
Working closely with the two Bang & Olufsen monobrand stores and the distribution partner, we approached each initiative as part of a shared ecosystem. This required coordination, continuity and long-term stewardship.
Brand-Led Moments
Annual product launches and showroom openings were conceived as spatial compositions — attentive to proportion, atmosphere and guest curation.
Cultural Placement
We also identified selected a number of external platforms where the brand’s presence would be contextually meaningful. Participation in third-party cultural formats was considered carefully ensuring clarity, relevance and impact.
New monobrand Opening
The opening of the new monobrand store marked a key moment within the three-year collaboration. Artspeak developed the full creative concept and oversaw production, shaping the evening as a multi-sensory interpretation of the brand’s philosophy. An award-winning cellist, Terezie Kovalova, delivered a live performance that highlighted the precision and emotional depth of the brand’s audio technology. The auditory layer was complemented by curated culinary pairings and a custom perfume candle created in collaboration with Oraculum Perfumes.
Scope of Involvement
Creative Direction & Production
Development of the multi-sensory concept
Spatial dramaturgy and guest flow
Full event production and coordination
Media Relations
Organisation of a dedicated press preview
Attendance of nearly 40 selected journalists and influencers
Coverage across print and online publications
KOL Collaborations
KOL curation
Invitations and event participations
Collaboration management and gifting
Photography & Video Documentation
On-brand briefing and supervision of visual teams
Emphasis on hero products, atmosphere, key guests and partners
Creation of long-term visual assets extending the life of the event
